Brazilian Joia™ Strengthening + Smoothing Shampoo

295ml

$26.00

Brazilian Joia™ Strengthening + Smoothing Shampoo

New Formula

Brazilian Joia™ Strengthening + Smoothing Shampoo

Repairs Damage | Fights Frizz | Color Safe

Bonding Shampoo for Fine to Medium Hair Damage Repair

9957 Reviews

Size: 295ml / 10 fl oz

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Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe. 

Features + Benefits

A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.
Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.

Proven Results

Clinically proven after one use:

58% of damage repaired
71% frizz reduction for 8 hours*
Helps protect hair from future damage*
76% of split ends mended*

*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.

Fragrance Notes

Cheirosa 62™ Scent Profile:
Top: pistachio, almond
Mid: heliotrope, jasmine petals
Dry: vanilla, salted caramel, sandalwood

In Portuguese, cheirosa means to smell incredibly delicious.

Ingredients

Brazil Nut: Prized in Brazil for centuries for its ability to strengthen the immune system, the Brazil Nut is the most Selenium-rich food in the world and grows abundantly along the banks of the Amazon, Negro and Tapejós Rivers. Selenium found in the Brazil Nut is known to help support the skin’s natural ability to protect itself.

Buriti Fruit Oil: Brimming with healthy fats to smooth dry, damaged hair and bring vital shine.

SOL Seal Technology™: Proprietary and proven to repair and restore your hair to peak strength in as little as one use. Plant-based keratin micro-capsules restore the damaged hair shaft and ionically bond split ends together.

All Ingredients:

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool.
Contains nuts- has Brazil Nut

Recycling & Sustainability

The bottle and cap can be recycled at your nearest Pact Collective drop-off bin. Find the closest one to you here!

FAQs

Are your hair products safe for color-treated or bleached hair?

Our Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner is safe for color-treated hair. It's also clinically proven to reduce 54% of breakage and mend 74% of split ends with our proprietary Sol Seal Technology and Brazilian ingredients when the shampoo and conditioner is used together.

How does Sol Seal Technology work?

Our patented SOL Seal Technology™ is infused with plant-based micro-capsules that ionically bond and coat strands wherever there's breakage, split ends, or damage like keratin. These micro-capsules go anywhere there's damage, wrapping strands with a hug + treat action that instantly repairs and restores hair to peak strength, making it resilient against breakage.

Does Brazilian Joia™ Strengthening + Smoothing Shampoo contain proteins?

Yes, our Brazilian Joia™ haircare and Brazilian Triple Butter™ Hair Repair Treatment are specially formulated with our patented SOL Seal Technology, consisting of vegan keratin that literally zips up your split ends.

Why doesn't my Brazilian Joia™ Strengthening + Smoothing Shampoo lather as much as other shampoos?

Our Shampoo contains a creamy-lather, however it's sulfate-free, so it cleanses gently without ever stripping unlike traditional shampoo. To activate a bigger lather, add more water as you massage the shampoo into your scalp.

Will Brazilian Joia™ Strengthening + Smoothing Shampoo work for my hair type?

Brazilian Joia™ is formulated for most hair types and textures, but works best for Straight, Wavy, and Curly hair and Fine to Medium hair textures. If you have dry or extremely oily hair, this may not be for you.

Is Brazilian Joia™ Strengthening + Smoothing Shampoo safe on keratin-treated hair?

Our Brazilian Joia Shampoo and Conditioner are keratin-friendly, however, we always recommend a strand test or consulting with your stylist for specific hair concerns.

What type of hair are your hair products for?

Are your hair products recommended if you have dandruff?

While Brazilian Joia™ does not contain any ingredients that would make dandruff or flakiness worse, our shampoo and conditioner were not formulated with these specific hair needs in mind. We always recommend doing a patch test first and consulting your doctor with specific hair concerns.

How is the Chitosan derived? It's most commonly made from shellfish but this is vegan-friendly?

The Chitosan used in our Sol-Seal Technology is mushroom-based, not made from shellfish.

Cruelty Free
Gluten Free
Vegan Friendly
Paraben Free

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Step 1: Scoop & Prep

Begin with clean, dry skin. Scoop a generous amount of this rich body cream into your palms. Formulated as a hydrating body cream that actively supports your hydration barrier, it works best when applied immediately after a shower or bath, when skin is most receptive to moisture. This body cream for dry skin delivers deep conditioning from the first application, so take a moment to ensure even coverage across the area you're treating.

Step 2: Smooth & Massage

Apply the Brazilian body cream directly to your bum bum, legs, tummy, and arms — or wherever your skin needs the most attention. Using firm, circular, upward motions, massage the cream thoroughly into the skin to stimulate circulation and encourage full absorption. This technique allows the key ingredient, guarana extract, to deliver its targeted benefits: visible skin tightening, improved skin firmness, and smoothing texture. Used consistently, it functions as the best body firming cream for cellulite-prone areas.

Step 3: Absorb & Finish

Allow the cream to absorb completely before dressing. It absorbs quickly without leaving residue, leaving skin with a radiant skin finish and a noticeably softer, more conditioned feel. For best results, incorporate this body cream for smooth skin into your daily routine. Over time, consistent use visibly improves tone and overall skin quality. To intensify results, layer with Bum Bum Body Firmeza Oil.